Tornos News | Expansion and promotion of the Explore Ionian Islands application
The Regional Association of Municipalities of the Ionian Islands approved the expenditure for the expansion and promotion of the Explore Ionian Islands application.
According to the decision, the search and promotion of tourist destinations have undergone significant changes in recent years. Travelers now turn to the internet to discover new destinations and plan their trips. The promotion of tourist destinations via the Internet and mobile apps has become the main tool for many tourism operators and destinations. Thus, the digital presence of the Ionian Islands is crucial for the success of tourism in the region.
The purpose of the action is to continue the operation of the mobile phone applications, available through the Apple Store and Google Play, under the name Explore Ionian Islands and the website explore.ionianislands.net, which were developed within the framework of the Cultural action, Design of Island and Inter-Island Thematic Cultural Routes and Development of an Interactive Tourist Guide Application of the Ionian Islands.
The actions planned to be implemented include, among others, the following:
-Promotion and promotion of the use of applications by utilizing social media: Social media has evolved into one of the most powerful tools for the promotion of tourism, allowing destinations to connect directly with their audience. This creates the need to organize and manage relevant campaigns on social media (Facebook, Instagram, X) and for the promotion and promotion of the mobile phone applications under the name Explore Ionian Islands and the website explore.ionianislands.net.
In the context of implementing this service, campaigns will be monitored, their results collected and analyzed and, if necessary, proposals submitted for additional measures to promote and promote the application and the website.
-Updating the Explore Ionian Islands application and maintaining, updating, customizing, and monitoring the proper functioning of the website explore.ionianislands.net. Mobile applications and tourist destination websites must be regularly updated with updated information in order to provide the best experience to users. It is also very important to carry out continuous maintenance to ensure their smooth operation.
-Collaboration with the Municipalities – members of the Regional Association of Municipalities of the Ionian Islands, for the planning of application expansion and updating of existing material. In the context of the Regional Union’s cooperation with the Municipalities of the Ionian Islands and tourism operators, the need for continuous updating and expansion of the material was presented in order to add more points of interest and cultural routes.
To this end, the application will be updated and, in continuous cooperation with the member Municipalities, its expansion will be carried out, adding new points of interest and new routes where this is feasible and necessary.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
