Cvent Reveals the Top 5 Trends Hotels Must Know for 2025
The meeting and event industry is at the crossroads of change and opportunities in 2025. New trends shape how events come to life, including unusual places and IA focused personalization. For hotels, these changes mean new ways to gain market share and make a lasting impression. Cvent reveals the five key trends that hotels must know to meet the evolutionary needs of event planners and attract more mice.
Unique places are in high demand
Event planners favor unique and memorable spaces to create WOW moments. Almost 50% of planners in North America and 45% in Europe now prefer distinctive sites – against only two years ago. They want spaces that tell a story and add to the experience of the participants.
Hotels can adopt this trend by presenting their flexible arrangements, their unique equipment and their tailor -made experiences (on and off site). By going beyond the ballroom, the hotels should show how the spaces of penthouses, bars and terraces can be transformed into intimate ruptures or comfortable networking areas. Even lobbies can be doubled as exhibition spaces during major events.
Advice: To reach planners looking for distinctive places, list your hotel on supply platforms to sites and present unique spaces on your property with convincing visuals. Demonstrate how spaces can be transformed with interactive 3D floor plans and virtual sites.
Driver accessibility with technology
Accessibility is now a key factor in creating inclusive events. The World Health Organization claims that 1.3 billion people, or 16% of the world’s population, live with significant disabilities. Do not make inclusive events to exclude a substantial part of the public. In 2025, accessibility means more than ramps and elevators. Modern events need a technology that serves everyone.
Hotels use technology to eliminate barriers. Features such as virtual subtitling, accessible booking tools and assistance listening devices help create an inclusive environment. The delegates also expect quiet rooms, a catering suitable for allergies and sensory spaces.
Advice: Go to an event technology provider and specialists in local accessibility for live subtitling, ASL services, etc. Use event recording forms to meet customer needs and create a detailed accessibility card showing routes, silent areas and support services.
Adopt smarter tools for data confidentiality
With strict global regulations such as GDPR and CCPA, data security is a critical factor in the selection of sites. The professionals of the event assess the properties not only for their amenities but also for their ability to protect sensitive information throughout the life cycle of the event.
Hotels strengthen security measures, automate the compliance and staff training to properly manage data. Transparency around privacy practices is the key to the confidence of planners and guests.
Advice: Share your privacy practices with planners and guests. Include data protection notice in reservations and have contact points for privacy requests.
Adoption of AI
Artificial intelligence transforms the event industry. The sites use AI -led tools to customize customer interactions, automate responses and optimize event logistics. Chatbots giving requests for requests at intelligent prices according to demand forecast, technology improves customer service and operational efficiency.
AI also modifies how the sites manage the DPs. The properties can now generate personalized proposals and prioritize high value leads to accelerating negotiations and obtaining more reservations.
Advice: Invest in AI tools that improve customer experience and streamline operations. Focus on solutions that automate repetitive tasks and extract information from your data on slow periods, rate adjustments and upward sale to better manage room blocks and meeting spaces.
Large -scale customization
Participants are now awaiting personalized experiences. More than half (57%) of them want summaries of events adapted to their participation, as are the hyper personalized digital experiences they obtain in other areas of their lives.
Hotels can help by offering tailor -made configurations, personalized catering recommendations and local experiences. AI can help by analyzing the preferences of participants and providing real -time recommendations.
Advice: Help planners to personalize events by offering unique configurations and local recommendations for restaurants, activities and entertainment. Go to CVBS to create personalized activity packages according to the interests of the participants.
The landscape of events and hospitality in 2025 is ready for the transformation motivated by technology fueled by AI, hyper personalized experiences and continuous emphasis on the inclusiveness and confidentiality of data. Hotels that adopt AI progress to stimulate efficiency, improve service levels and DP response times and offer personalization will harvest the advantages.
About Cvent
Cvent is a supplier of leading meetings, events and hotel technologies with more than 4,800 employees and ~ 22,000 customers worldwide at December 31, 2023. Founded in 1999, the company offers a complete marketing and Event management and offers a global market where professionals from the collaboz event with sites to create engaging and impactful experiences. CVENT has its headquarters in Tysons, Virginia, just outside Washington DC, and has additional offices worldwide to support its growing global customers. The complete marketing and event management platform CVENT offers software solutions to event organizers and marketing specialists for online event recording, sites selection, marketing and event management, virtual solutions and on site and the commitment of participants. The continuation of CVENT products automated and simplifies the life cycle of event management and maximizes the impact of events in person, virtual and hybrid. Hotels and premises use supplier and location solutions to earn more group and business travel groups via CVENT supply platforms. CVER solutions optimize the event management value chain and have enabled customers around the world to manage millions of meetings and events. For more information, please visit cvent.com/uk.
Nicola Allen
Director, Hospitality Cloud Marketing, Europe, Cvent
Cvent Europe Ltd
